Jay is a former addict with a powerful testimony who graduated Teen Challenge as well as Master's Commission and is now following God's call on his life to reach the addicted, afflicted and hopeless in the inner cities. In 2004, after completing the Master’s Commission program and then working at the original Urban Outreach in Washington, D.C., for four years, he launched his ministry in poverty stricken East St. Louis, IL area. Alone for a year, Covert ministered in East St. Louis out of the back of his Ford Aspire, which he packed with snack bags and clothing to distribute freely to homeless people, drug dealers, and gang members.
Jay and Cinnamon along with other team members have now planted 11 Urban Outreach centers in 10 cities so far, reaching the outcast, addicted, and street-hardened with unconventional methods.